FOR IMMEDIATE
RELEASE
The Superior Livestock Auction, Inc. Internet Division
and Stampede Cattle Company Merge to Form Superior Stampede
Brush,
Colo. -- AgPRonline - May 1, 2003 -- Superior Livestock Auction,
Inc. has announced the merger of their Internet division with Stampede Cattle
Company, Visalia, California.
Superior and Stampede are the two premier Internet cattle marketing
companies in the country. The
focus of the new company will be a continued dedication to creating
competitive marketing tools for producers through the most innovative
technology available. The new company will operate as "Superior
Stampede". A combined sales force
of more than 375 marketing representatives will help cattlemen merchandize
their livestock nationwide.
Bill
Freeman, the developer of Stampede Cattle Co., has been named general manager of the new
company. Freeman has 30 years of
industry experience and a solid belief in the desirability of Internet
livestock marketing.
Buddy
Jeffers, President of Superior Livestock Auction, Inc. said, "We are very
pleased to be joining forces with Bill Freeman and Stampede Cattle Co. in this
exciting new venture. Bill has
been in the forefront in the Internet marketing of cattle, and his reputation
for honesty and integrity certainly speaks for itself. Superior brought the latest technology
to livestock marketing when we introduced satellite video auctions in
1987. While Superior will
continue to promote and provide satellite video auctions to cattle producers,
Superior Stampede will expand on the tradition of utilizing the Internet and
other new technologies to market livestock."
The
new company will provide the cattle industry many more options for marketing
livestock every day of the week.
Cattlemen will be able to choose whether they want to market cattle on
the video auction, Internet auction, or through daily listings for private
treaty.
Freeman
added, "We are elated at the prospect of joining forces with the Internet
division of Superior Livestock Auction.
The reputation and experience that Superior brings to the merger is
unequaled in the industry. While
Superior's video auction broadcast
RFD-TV
will
still be serving the vast majority of customers, this Internet union will
enhance that effort for cattlemen from coast to coast."
For
further information, cattle producers and buyers may contact Superior
Stampede by visiting www.superiorstampede.com, or by calling toll-free
1-877-625-6259.
- End
-
Media Contact:
Warren E. Clark
(847) 836-5100
warren.clark@ccimarketing.com
Company Contacts:
Paul Branch
Superior
Livestock Auction, Inc.
(817)
624-3800
pbranch@superiorlivestock.com
www.superiorlivestock.com
Bill Freeman
Superior Stampede
1-877-625-6259
bfreeman@stampedecattle.com
www.superiorstampede.com
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Ø "Stampede and Superior are a real good combination and the merger strengthens both organizations. It will lend more flexibility to people who want to sell on the video or the Internet," said John Lacey, a California rancher and former NCBA president. "As far as the Internet is concerned, Stampede offers a great modern marketing tool. You have the option of listing cattle on the Country Page where you negotiate a price, or you can take advantage of the live auction for a fast sale. I've used both formats and either way my cattle have been exposed to a large number of buyers."
Ø The Superior Stampede merger is a good deal for both parties," said Scott Lindsay, vice president of procurement for Agri Beef Company of Boise, Idaho. "Superior will gain a strong Western presence and Stampede benefits from a national perspective. This merger also makes my job easier because it consolidates the Internet auction services of both companies. I'll now have access to more cattle from one resource."
Ø According to David Jameson, head of cattle procurement for Gottsch Feeding Corporation in Hastings, Neb., business after the Superior Stampede merger will continue as usual. "I've been happy with Stampede's service and like doing business with their people. I appreciate the simple Internet bidding format and regularly use the Country Page for purchasing cattle. I've also taken advantage of the live auction as both a buyer and seller. With the merger, I can continue to use Stampede's service while benefiting from a larger selection of cattle."
Ø Harris
Ranch feedlot manager Bob Martin uses Stampede's live Internet
auction to augment his cattle procurement needs. "I like the fact that the
floor price is set before the sale begins. It's an honest format, creates
a real market and provides a quick sale," said Martin. "For me, it's a great
resource to find specific cattle and to see what the rest of the livestock
world is doing. Stampede's model for Internet sales is the best in
the industry."
Ø "I'm surprised at
how good Stampede's technology is; it runs like a true auction," said
Gary Cobb, a sale barn operator from
Guymon, Okla. "It expands the
whole concept of marketing cattle online because it's lively, has an effective
bidding format and puts cattle out in front of a large audience. For producers
with large numbers of cattle, this auction is a great option because there are
no transportation costs, it's faster and more
convenient."
Ø
Ron Torrell, ranch advisor for Elko
County, Nev., believes that
Stampede's auction illustrates how livestock marketing has progressed with the
advent of new technology. "An Internet auction such as Stampede's is the next
step for the industry. It's user-friendly and enjoyable and you can
participate without leaving the office. Ranchers will benefit from the low
commission rates and their cattle can be auctioned without leaving the
ranch."
Ø
Two of Stampede's
customers Tim Kvamme of Voltaire,
N.D., and
Kevin Forgey of Casper,
Wyo., like working with
Stampede because they feel they have more control over the sale of their
cattle and appreciate the honesty and integrity of their local field agent. "I
run a small custom feedlot and know almost to the dollar what I'm going to get
before my cattle leave the yard," said Kvamme. "Stampede has really good
people and there's nothing to lose from a seller's standpoint. You can set
your terms while exposing yourself to buyers all over the country. I'd
recommend it to anyone." Forgey added, "I
like the fact that you can wait until you receive the price you want rather
than taking the price that's available on a specific day. The technology gives
your cattle more visibility and I have more control over factors such as
shrink. My buyers have also been pleased."
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