"With such chaos in the futures market, our marketing service is ideal because our sale day is every day and to a vast number of buyers," said Chris Nelson, president of Stampede Cattle Company. "When producers consigned their cattle through marketing venues such as videos or auction this spring, they had to accept the price offered that day, even if the price was low due to depressed futures. When there's an up day in the market, coupled with buyers' pent up demand, we've sold everything on our site that was priced in the ballpark. The real seller advantage has been having cattle offered for sale in anticipation of the occasional market rally. We anticipate this trend to continue through the summer."

Two of Stampede's customers Tim Kvamme of Voltaire, N.D., and Kevin Forgey of Casper, Wyo., like working with Stampede because they feel they have more control over the sale of their cattle and appreciate the honesty and integrity of their local field agent. This is the third year that Kvamme and Forgey have consigned with their Stampede representatives who previously represented CattleSale.com. Stampede's management retained their network of experienced field agents and regional managers after departing CattleSale.com to start Stampede earlier this year.

"I run a small custom feedlot and know almost to the dollar what I'm going to get before my cattle leave the yard," said Kvamme. "Stampede has really good people and there's nothing to lose from a seller's standpoint. You can set your terms while exposing yourself to buyers all over the country. I'd recommend it to anyone."

Forgey adds, "I like the fact that you can wait until you receive the price you want rather than taking the price that's available on a specific day. The technology gives your cattle more visibility and I have more control over factors such as shrink. I sold some heifers back in February and received all the market would allow. My buyers have also been pleased."

Later this summer, Stampede plans to add a live auction component to supplement its daily Internet sales. As with its daily service, the auction will focus on providing sellers with true value while meeting or exceeding buyer expectations.